Nintendo : marketing strategies in a turbulent environment / Daniel W. Baack, Eric G. Harris & Donald Baack.

Format:

Book

Author/Creator:

Baack, Daniel W., author.

Harris, Eric G., author.

Baack, Donald, author.

Series:

SAGE knowledge. Cases.

SAGE Knowledge. Cases.

SAGE knowledge. Cases

Language:

English

Subjects (All):

Nintendo of America Inc.

Marketing--Case studies.

Marketing.

Genre:

Case studies.

Physical Description:

1 online resource : illustrations (black and white, and colour).

Place of Publication:

[London] : SAGE, 2016.

System Details:

text file

Summary:

This case study investigates the various positions that Nintendo has occupied in the global video games market, throughout the company's history. Readers are asked to consider the ways in which Nintendo has responded to changing market trends, and to evaluate how Nintendo might position itself as the market continues to evolve with the introduction of new gaming technologies.

Notes:

Originally Published in: Baack, D. W., Harris, E. G., & Baack, D. (2012). Nintendo: Marketing Strategies in a Turbulent Environment. In International marketing (pp. 549-550). Los Angeles: SAGE Publications, Inc. ISBN: 9781452226354.

No ILL or scholarly sharing allowed.

Description based on online resource; title from home page (viewed on April 27, 2016).

ISBN:

9781506323589

OCLC:

1017713559

Access Restriction:

Restricted for use by site license.