Google, Inc. : responding to scrutiny surrounding its initial public offering / Saun D. Ellescas, Jonathan C. Gonzales, James S. O'Rourke.

Format:

Book

Author/Creator:

Ellescas, Saun D., author.

Gonzales, Jonathan C., author.

O'Rourke, James S., IV, 1946- author.

Series:

SAGE Knowledge. Cases.

SAGE Knowledge. Cases

Language:

English

Subjects (All):

Google (Firm).

Web search engines.

Going public (Securities).

Physical Description:

1 online resource : illustrations.

Place of Publication:

London : SAGE Publications Ltd, 2017.

System Details:

text file

Summary:

Since deciding to go public, Googles once lauded unique and innovative culture has become problematic for the former internet start-up. Unorthodox management practices, lack of corporate governance, increased competition, and regulatory issues hobbled Googles IPO and continue to plague the company. Additionally, Googles policy of secrecy leaves its stakeholders with no guidance as to future plans to confront their concerns. Despite its rising stock price since going public, these problems cast doubt on Googles future business viability. CEO Dr. Eric E. Schmidt and Corporate Marketing VP Cindy McCaffrey must decide how to proceed in the face of mounting criticism and lurking competition.

Notes:

Originally published: Ellescas, S. D., Gonzales, J. C., & ORourke, J. S. (2005). Google, Inc.: Responding to scrutiny surrounding its original public offering. 05-03. Notre Dame, IN: The Eugene D. Fanning Center for Business Communication, Mendoza College of Business, University of Notre Dame.

No ILL or scholarly sharing allowed.

Description based on XML content.

ISBN:

9781526406125

OCLC:

1017718442

Access Restriction:

Restricted for use by site license.