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Organizational culture and constructions of the customer / Mats Alvesson.
- Format:
- Book
- Author/Creator:
- Alvesson, Mats, 1956- author.
- Series:
- SAGE knowledge. Cases.
- SAGE Knowledge. Cases.
- SAGE knowledge. Cases
- Language:
- English
- Subjects (All):
- Consumer behavior--Case studies.
- Consumer behavior.
- Corporate culture--Case studies.
- Corporate culture.
- Mass media--Influence.
- Mass media--Influence--Case studies.
- Mass media.
- Genre:
- Case studies.
- Physical Description:
- 1 online resource : illustrations (black and white, and colour).
- Place of Publication:
- [London] : SAGE, 2016.
- System Details:
- text file
- Summary:
- The case is based on an ethnographic study of the editorial wing of a Swedish evening newspaper. It examines the newspaper's organizational culture and its influence on marketing and the construction of the customer.
- Notes:
- Originally Published in: Alvesson, M. (2012). Organizational Culture and Constructions of the Customer: A Case Study. In Understanding organizational culture (2nd ed., pp. 94-97). London: SAGE Publications Ltd. ISBN: 9780857025586.
- No ILL or scholarly sharing allowed.
- Description based on online resource; title from home page (viewed on April 26, 2016).
- ISBN:
- 9781473942998
- OCLC:
- 1017718632
- Access Restriction:
- Restricted for use by site license.
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