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Target Corporation : predictive analytics and customer privacy / Brett Belock, Firas Fasheh, Anna McKeever, James S. ORourke.
- Format:
- Book
- Author/Creator:
- Belock, Brett, author.
- Fasheh, Firas, author.
- McKeever, Anna, author.
- O'Rourke, James S., IV, 1946- author.
- Series:
- SAGE Knowledge. Cases.
- SAGE Knowledge. Cases
- Language:
- English
- Subjects (All):
- Target Corporation.
- Customer relations.
- Relationship marketing.
- Physical Description:
- 1 online resource.
- Place of Publication:
- London : SAGE Publications Ltd, 2017.
- System Details:
- text file
- Summary:
- A father complains about pregnancy related coupons addressed to his teenage daughter. Targets predictive analytics had determined his daughter was pregnant and targeted her as a customer before she broke the news to her father. Target must react in the face of a largely publicized article about the incident.
- Notes:
- Originally published in Belock, B., Fasheh, F., McKeever, A., & ORourke, J. S. (2013). Target Corporation: Predictive analytics and customer privacy. 13-02. Notre Dame, IN: The Eugene D. Fanning Center for Business Communication, Mendoza College of Business, University of Notre Dame.
- No ILL or scholarly sharing allowed.
- Description based on XML content.
- ISBN:
- 9781526403568
- OCLC:
- 1017714004
- Access Restriction:
- Restricted for use by site license.
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