2 options
Thirsty dog! and thirsty cat! : is the second time a charm? / Lynda Palmer & Jim Salas.
- Format:
- Book
- Author/Creator:
- Palmer, Lynda, author.
- Salas, Jim, author.
- Series:
- SAGE knowledge. Cases.
- SAGE Knowledge. Cases.
- SAGE knowledge. Cases
- Language:
- English
- Subjects (All):
- Pet food industry--Case studies.
- Pet food industry.
- New products--Case studies.
- New products.
- Marketing--Management--Case studies.
- Marketing.
- Marketing--Management.
- Genre:
- Case studies.
- Physical Description:
- 1 online resource : illustrations (black and white, and colour).
- Place of Publication:
- [London] : SAGE, 2016.
- System Details:
- text file
- Summary:
- Newly appointed Marketing Director, Sharon Samuel is faced with the challenge of launching a new pet specialty beverage. However, having studied a similar failed product in her MBA program, Sharon knows she needs to carefully consider how to effectively launch this product. This case encourages students to put themselves in the shoes of a newly hired Marketing Director and recommend a launch plan for a new pet product by assessing the current research and viewing the mistakes of a failed launch for a similar offering.
- Notes:
- No ILL or scholarly sharing allowed.
- Description based on online resource; title from home page (viewed on May 4, 2016).
- ISBN:
- 9781473977662
- OCLC:
- 1017732531
- Access Restriction:
- Restricted for use by site license.
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