RentYourFashion.com (C) / Sanjeev Tripathi.

Format:

Book

Author/Creator:

Tripathi, Sanjeev, author.

Series:

SAGE Knowledge. Cases.

SAGE Knowledge. Cases

Language:

English

Subjects (All):

Fashion Destination.

Clothing trade--India--Ahmadābād--Case studies.

Clothing trade.

India--Ahmadābād.

Retail trade--India--Ahmadābād--Management--Case studies.

Retail trade.

Management.

Genre:

Case studies.

Physical Description:

1 online resource : illustrations.

Place of Publication:

London : SAGE Publications Ltd, 2017.

System Details:

text file

Summary:

Vishal, the owner of Fashion Destination, felt that there was an opportunity in the rental of clothing and accessories. He assigned the task of market research to Wright & Company. Once the company came on board they had a discussion with Vishal and came up with a detailed research plan. The first phase was an exploratory phase where the consultants studied the business models of similar businesses, did interviews with experts in related fields, and had a series of in-depth interviews with potential customers.

Notes:

Originally published: Tripathi, S. (2014). RentYourFashion.com (C). MAR0463(C). Ahmedabad: Indian Institute of Management, Ahmedabad.

No ILL or scholarly sharing allowed.

Description based on XML content.

ISBN:

9781473993013

OCLC:

1017728673

Access Restriction:

Restricted for use by site license.