A transition towards a data-driven business model (DDBM) : a study of Nettavisen online newspaper publishing / Mohamed Zaki, Tor B?e-Lillegraven & Andy Neely.

Format:

Book

Author/Creator:

Zaki, Mohamed, author.

B?e-Lillegraven, Tor, author.

Neely, A. D. (Andy D.), author.

Series:

SAGE knowledge. Cases.

SAGE Knowledge. Cases.

SAGE knowledge. Cases

Language:

English

Subjects (All):

Nettavisen (Firm).

News Web sites--Management--Case studies.

News Web sites.

Management information systems--Case studies.

Management information systems.

Management.

Genre:

Case studies.

Physical Description:

1 online resource : illustrations (black and white, and colour).

Place of Publication:

[London] : SAGE, 2016.

System Details:

text file

Summary:

Nettavisen is a Norwegian online start-up that experienced a boost after the financial crisis of 2009. Since then, the firm has been able to increase its market share and profitability through the use of highly disruptive business models, allowing the relatively small staff to outcompete powerhouse legacy-publishing companies and new media players such as Facebook and Google. These disruptive business models have been successful, as Nettavisen captured a large market share in Norway early on, and was consistently one of the top-three online news sites in Norway. Capitalising on media data explosion and the recent acquisition of blogger network 'Blog.no', Nettavisen is moving towards a data-driven business model (DDBM). This case study discusses this topic.

Notes:

No ILL or scholarly sharing allowed.

Description based on online resource; title from home page (viewed on April 29, 2016).

ISBN:

9781473970113

OCLC:

1017729491

Access Restriction:

Restricted for use by site license.