RentYourFashion.com (D) / Sanjeev Tripathi.

Format:

Book

Author/Creator:

Tripathi, Sanjeev, author.

Series:

SAGE Knowledge. Cases.

SAGE Knowledge. Cases

Language:

English

Subjects (All):

Fashion Destination.

Clothing trade--India--Ahmadābād--Case studies.

Clothing trade.

India--Ahmadābād.

Retail trade--India--Ahmadābād--Management--Case studies.

Retail trade.

Management.

Genre:

Case studies.

Physical Description:

1 online resource.

Place of Publication:

London : SAGE Publications Ltd, 2017.

System Details:

text file

Summary:

In 2013, Fashion Destination, a well-established clothing retailer considered the idea of setting up a clothing and accessories rental service. Since it had no prior experience in this business and no major player existed in the market at that time, it was not sure of the demand potential and feasibility of such a service. Hence, it hired a market research agency Wright & Company to conduct a market research for it. The consultants submitted the final report to Vishal with their recommendations and detailed analysis. They recommended going ahead with the launch of the service. As Vishal read the report submitted by the consultants, he wondered if this would be the right decision. Vishal decided to read the data analysis plan and the results before he decided on the business.

Notes:

Originally published: Tripathi, S. (2014). RentYourFashion.com (D). MAR0463(D). Ahmedabad: Indian Institute of Management, Ahmedabad.

No ILL or scholarly sharing allowed.

Description based on XML content.

ISBN:

9781473993020

OCLC:

1017712373

Access Restriction:

Restricted for use by site license.