Big data and Channel 4 : (case B) / Allegre Hadida & Timothy V. Astandu.

Format:

Book

Author/Creator:

Hadida, Allegre, author.

Astandu, Timothy V., author.

Series:

SAGE knowledge. Cases.

SAGE Knowledge. Cases.

SAGE knowledge. Cases

Language:

English

Subjects (All):

Channel Four (Great Britain).

Mass media--Case studies.

Mass media.

Big data--Case studies.

Big data.

Strategic planning--Case studies.

Strategic planning.

Business planning--Case studies.

Business planning.

Genre:

Case studies.

Physical Description:

1 online resource : illustrations (black and white, and colour).

Place of Publication:

[London] : SAGE, 2016.

System Details:

text file

Summary:

Channel 4 is a UK-based television broadcaster with both public service responsibilities and commercial imperatives. The third largest player in the UK television industry, its competitive advantage stems from its unique brand and production values, a desirable audience profile and its capability to operate a core terrestrial channel whilst extending into the digital arena. Yet, Channel 4 faces a turbulent environment characterised by industry consolidation and convergence, competing and non-traditional media choices for consumers, and the entry of new content producers. This case study discusses this topic.

Notes:

Originally Published in: Hadida, A., & Astandu, T. V. (2013). Big Data and Channel 4(Case B). Cambridge: University of Cambridge, Judge Business School.

No ILL or scholarly sharing allowed.

Description based on online resource; title from home page (viewed on May 3, 2016).

ISBN:

9781473974913

OCLC:

1017726106

Access Restriction:

Restricted for use by site license.