2 options
Bel Brand : the laughing cow challenge / Derek Rucker & David Dubois.
- Format:
- Book
- Author/Creator:
- Rucker, Derek D., 1977- author.
- Dubois, David D., author.
- Series:
- SAGE knowledge. Cases.
- SAGE Knowledge. Cases.
- SAGE knowledge. Cases
- Language:
- English
- Subjects (All):
- Brand name products--Case studies.
- Brand name products.
- Branding (Marketing)--Case studies.
- Branding (Marketing).
- Bel Brands.
- Genre:
- Case studies.
- Physical Description:
- 1 online resource : illustrations (black and white, and colour).
- Place of Publication:
- [London] : SAGE, 2016.
- System Details:
- text file
- Summary:
- This case features Bel Brand's efforts to position its flagship brand, The Laughing Cow, in the United States.
- Notes:
- Originally Published in: Rucker, D., & Dubois, D. (2012). Bel Brand: The Laughing Cow Challenge. 5-311-505. Evanston, IL: Kellogg School of Management at Northwestern University.
- No ILL or scholarly sharing allowed.
- Description based on online resource; title from home page (viewed on April 28, 2016).
- ISBN:
- 9781473968882
- OCLC:
- 1017723124
- Access Restriction:
- Restricted for use by site license.
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