2 options
The Wrigley saga / Ian Chaston.
- Format:
- Book
- Author/Creator:
- Chaston, Ian, author.
- Series:
- SAGE knowledge. Cases.
- SAGE Knowledge. Cases.
- SAGE knowledge. Cases
- Language:
- English
- Subjects (All):
- Wm. Wrigley Jr. Company.
- Strategic planning--Case studies.
- Strategic planning.
- Genre:
- Case studies.
- Physical Description:
- 1 online resource : illustrations (black and white, and colour).
- Place of Publication:
- [London] : SAGE, 2016.
- System Details:
- text file
- Summary:
- As entrepreneurial businesses grow, it is often necessary for their strategies to change. This case study considers the example of Wrigley Company in its growth from a small family business to a large subsidiary of Mars Inc.
- Notes:
- Originally Published in: Chaston, I. (2010). The Wrigley Saga. In Entrepreneurial management in small firms (pp. 188-189). London: SAGE Publications Ltd. ISBN: 9781848600256.
- No ILL or scholarly sharing allowed.
- Description based on online resource; title from home page (viewed on April 26, 2016).
- ISBN:
- 9781473939219
- OCLC:
- 1017727408
- Access Restriction:
- Restricted for use by site license.
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