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Staples : the fierce battle between brick and mortar versus online sales / Alan Hoffman, Natalia Gold.

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SAGE Business Cases 2016-2019 Available online

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Format:
Book
Author/Creator:
Hoffman, Alan N. (Alan Nathan), 1954- author.
Gold, Natalia, author.
Series:
SAGE Knowledge. Cases.
SAGE Knowledge. Cases
Language:
English
Subjects (All):
Staples (Firm).
Business planning--Case studies.
Business planning.
Competition--Case studies.
Competition.
Staples (Firm)--Case studies.
Genre:
Case studies.
Physical Description:
1 online resource : illustrations.
Place of Publication:
London : SAGE Publications Ltd, 2017.
System Details:
text file
Summary:
With a focus on convenience and a wide range of product offerings, Staples was the world's largest office supplies retailer. The office supply sector had almost no barriers to entry as capital costs were low compared to other retail industries. No licensing requirements were necessary, easing the burden on new entrants. The low level of differentiation of goods between one office supply store and the next, forced new entrants to provide either niche or specialty products to compete and often in the online realm. As the retail industry had been trending towards e-commerce, Staples' traditional brick and mortar stores were costing it dearly. The global office supplies leader found it increasingly difficult to compete on the Internet.
Notes:
Originally Published InHoffman, A., & Gold, N. (2014). Staples: The fierce battle between brick and mortar versus online sales. Rotterdam, Netherlands: Rotterdam School of Management, Erasmus University.
No ILL or scholarly sharing allowed.
Description based on XML content.
ISBN:
9781526427632
OCLC:
1017729346
Access Restriction:
Restricted for use by site license.

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