Toyota 2010 : on the way to becoming the world's largest automaker, Toyota hit a rough road / Arthur Swersey, Andrea Nagy Smith, Catherine Forman & Jaan Elias.

Format:

Book

Author/Creator:

Swersey, Arthur J., author.

Smith, Andrea Nagy, author.

Forman, Catherine, author.

Elias, Jaan, author.

Series:

SAGE knowledge. Cases.

SAGE Knowledge. Cases.

SAGE knowledge. Cases

Language:

English

Subjects (All):

Toyota Jidōsha Kōgyō Kabushiki Kaisha.

Quality control--Case studies.

Quality control.

Corporate culture--Case studies.

Corporate culture.

Crisis management.

Crisis management--Case studies.

Genre:

Case studies.

Physical Description:

1 online resource : illustrations (black and white, and colour).

Place of Publication:

[London] : SAGE, 2016.

System Details:

text file

Summary:

In winter 2010, the Toyota Motor Corporation faced a crisis. Following a number of highly publicized accidents involving Toyota vehicles, the company was forced to recall millions of cars with potentially deadly defects. Customers fled the showrooms and Toyota sales in the U.S. dropped 16% in January 2010. This study explains how the company dealt with these unforeseen issues.

Notes:

Originally Published in: Swersey, A., Nagy Smith, A., Forman, C., & Elias, J. (2010). Toyota 2010: On the Way to Becoming the World's Largest Automaker, Toyota Hit a Rough Road. 09-040. New Haven, CT: Yale School of Management, Yale University.

No ILL or scholarly sharing allowed.

Description based on online resource; title from home page (viewed on May 3, 2016).

ISBN:

9781473972742

OCLC:

1017727793

Access Restriction:

Restricted for use by site license.