2 options
Aava natural mineral water. (B) / Anand Kumar Jaiswal, Harit Palan & Ingita Jain.
- Format:
- Book
- Author/Creator:
- Jaiswal, Anand Kumar, author.
- Palan, Harit, author.
- Jain, Ingita, author.
- Series:
- SAGE knowledge. Cases.
- SAGE Knowledge. Cases.
- SAGE knowledge. Cases
- Language:
- English
- Subjects (All):
- Aava (Firm).
- Brand name products--Case studies.
- Brand name products.
- Branding (Marketing)--Case studies.
- Branding (Marketing).
- Strategic planning--Case studies.
- Strategic planning.
- Mineral water industry--India--Case studies.
- Mineral water industry.
- India.
- Genre:
- Case studies.
- Physical Description:
- 1 online resource : illustrations (black and white, and colour).
- Place of Publication:
- [London] : SAGE, 2016.
- System Details:
- text file
- Summary:
- Launched in 2005, Aava natural mineral water is one of the key brands in the natural mineral water market in India. This case study discusses the dilemma faced by the top management in dealing with the issues related to brand positioning of Aava.
- Notes:
- Originally Published in: Jaiswal, A. K., Palan, H., & Jain, I. (2015). Aava Natural Mineral Water (B) (case and teaching notes revised 18/08/2015). MAR0470(B). Ahmedabad: Indian Institute of Management, Ahmedabad.
- No ILL or scholarly sharing allowed.
- Description based on online resource; title from home page (viewed on May 3, 2016).
- ISBN:
- 9781473975170
- OCLC:
- 1017713715
- Access Restriction:
- Restricted for use by site license.
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