Sugar & Spice Desserts : strategic position defensibility / Gad Allon, Stephanie Kahn & Mark Skeba.

Format:

Book

Author/Creator:

Allon, Gad, author.

Kahn, Stephanie, author.

Skeba, Mark, author.

Series:

SAGE knowledge. Cases.

SAGE Knowledge. Cases.

SAGE knowledge. Cases

Language:

English

Subjects (All):

Sugar & Spice Desserts (Firm).

Value analysis (Cost control)--Case studies.

Value analysis (Cost control).

Cost accounting--Case studies.

Cost accounting.

Competition--Case studies.

Competition.

Genre:

Case studies.

Physical Description:

1 online resource : illustrations (black and white, and colour).

Place of Publication:

[London] : SAGE, 2016.

System Details:

text file

Summary:

Sugar and Spice and Sparkles are two companies in the high-end cupcake market that have chosen two different competitive and operating strategies. Sugar and Spice has configured its operations to emphasize a high level of customization. Sparkles has a strategy that emphasizes a narrower range of products. Based on data collected by Sugar and Spice, the question is whether its position is at risk. The case focuses on Sugar and Spice and the defensibility of its position using its current operating system.

Notes:

Originally Published in: Allon, G., Kahn, S., & Skeba, M. (2012). Sugar & Spice Desserts: Strategic Position Defensibility (case & teaching notes revised 19/04/2012). 5-411-753. Evanston, IL.

No ILL or scholarly sharing allowed.

Description based on online resource; title from home page (viewed on May 4, 2016).

ISBN:

9781473977365

OCLC:

1017712306

Access Restriction:

Restricted for use by site license.