Mobile phone marketing / Daniel W. Baack, Eric G. Harris & Donald Baack.

Format:

Book

Author/Creator:

Baack, Daniel W., author.

Harris, Eric G., author.

Baack, Donald, author.

Series:

SAGE knowledge. Cases.

SAGE Knowledge. Cases.

SAGE knowledge. Cases

Language:

English

Subjects (All):

Advertising--Cell phones--Case studies.

Advertising.

Export marketing--Case studies.

Export marketing.

Cell phones.

Genre:

Case studies.

Physical Description:

1 online resource : illustrations (black and white, and colour).

Place of Publication:

[London] : SAGE, 2016.

System Details:

text file

Summary:

There is ever-increasing competition in the international mobile phone market. Therefore, in order to be successful, mobile phone companies must come up with creative new marketing and advertising campaigns. This case study follows one such success story, in the form of the Nokia N8 campaign in the Philippines.

Notes:

Originally Published in: Baack, D. W., Harris, E. G., & Baack, D. (2012). Mobile Phone Marketing. In International marketing (p. 479). Los Angeles: SAGE Publications, Inc. ISBN: 9781452226354.

No ILL or scholarly sharing allowed.

Description based on online resource; title from home page (viewed on April 27, 2016).

ISBN:

9781506323183

OCLC:

1017728034

Access Restriction:

Restricted for use by site license.