Google's new strategy in China : principled philosophy or business savvy? / Ryan Hayes, Greg Trezise, Neil Walther, James S. O'Rourke.

Format:

Book

Author/Creator:

Hayes, Ryan, author.

Trezise, Greg, author.

Walther, Neil, author.

O'Rourke, James S., IV, 1946- author.

Series:

SAGE Knowledge. Cases.

SAGE Knowledge. Cases

Language:

English

Subjects (All):

Google (Firm).

Web search engines--China.

Web search engines.

Internet--Censorship--China.

Internet.

Internet--Censorship.

China.

Physical Description:

1 online resource : illustrations.

Place of Publication:

London : SAGE Publications Ltd, 2017.

System Details:

text file

Summary:

On January 12, 2010, Google posted a message on its Official Blog announcing that the company would no longer cooperate with the Chinese governments demands for limited censorship of Internet searches on its Google.cn portal and that it may withdraw from the Chinese market entirely. Has Google reversed its corporate position following its controversial 2006 entry into the country? How do Googles actions reconcile with its corporate motto, "Dont Be Evil?" What are the implications for Googles future profitability?

Notes:

Originally published: Hayes, R., Trezise, G., Walther, N., & ORourke, J. S. (2010). Googles new strategy in China: Principled philosophy or business savvy? 10-03. Notre Dame, IN: The Eugene D. Fanning Center for Business Communication, Mendoza College of Business, University of Notre Dame.

No ILL or scholarly sharing allowed.

Description based on XML content.

ISBN:

9781526405616

OCLC:

1017727602

Access Restriction:

Restricted for use by site license.