Entrepreneurial sales strategies : Namaste Laboratories pursues new markets for hair care products / Cheryl Mayberry-McKissack & Tracey Robinson-English.

Format:

Book

Author/Creator:

Mayberry-McKissack, Cheryl, author.

Robinson-English, Tracey, author.

Series:

SAGE knowledge. Cases.

SAGE Knowledge. Cases.

SAGE knowledge. Cases

Language:

English

Subjects (All):

Hair preparations industry--Case studies.

Hair preparations industry.

Sales management--Case studies.

Sales management.

Entrepreneurship--Case studies.

Entrepreneurship.

Genre:

Case studies.

Physical Description:

1 online resource : illustrations (black and white, and colour).

Place of Publication:

[London] : SAGE, 2016.

System Details:

text file

Summary:

The Namaste case is a story of how Kellogg alumni couple Gary and Denise Gardner grow their Namaste branded hair care line from production at the family's kitchen table into a formidable $80 million empire within a 14-year period. The Gardners come from a longtime hair-care business lineage, the Soft Sheen dynasty, started by Gary's father decades earlier. Soft Sheen was ultimately sold to hair care giant L'Oreal for over $100 million. The Gardners claim Namaste's growth occurred through listening to the needs and desires of customers for healing hair care products that reminded them of nourishing household remedies. This case study discusses this topic.

Notes:

Originally Published in: Mayberry-McKissack, C., & Robinson-English, T. (2010). Entrepreneurial Sales Strategies: Namaste Laboratories Pursues New Markets for Hair Care Products. 5-310-505. Evanston, IL: Kellogg School of Management, Northwestern University.

No ILL or scholarly sharing allowed.

Description based on online resource; title from home page (viewed on April 28, 2016).

ISBN:

9781473970243

OCLC:

1017717768

Access Restriction:

Restricted for use by site license.