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Videodisc meets VCR / Ian Chaston.
SAGE knowledge Connect to full text Available online
View online- Format:
- Book
- Author/Creator:
- Chaston, Ian, author.
- Series:
- SAGE knowledge. Cases.
- SAGE Knowledge. Cases.
- SAGE knowledge. Cases
- Language:
- English
- Subjects (All):
- New products--Case studies.
- New products.
- Physical Description:
- 1 online resource : illustrations (black and white, and colour).
- Place of Publication:
- [London] : SAGE, 2016.
- System Details:
- text file
- Summary:
- This case study investigates the situation where an existing dominant product concept prevents the potential for new product development. In this instance, this inability to see the opportunity for new products is also based on the incorrect market forecasts produced by industry experts.
- Notes:
- Originally Published in: Chaston, I. (2010). Videodisc Meets VCR. In Entrepreneurial management in small firms (p. 78). London: SAGE Publications Ltd. ISBN: 9781848600256.
- No ILL or scholarly sharing allowed.
- Description based on online resource; title from home page (viewed on April 26, 2016).
- ISBN:
- 9781473938779
- OCLC:
- 1017715626
- Access Restriction:
- Restricted for use by site license.
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