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Museum XYZ, Major City, USA / Anne Cohn Donnelly.
- Format:
- Book
- Author/Creator:
- Donnelly, Anne Cohn, author.
- Series:
- SAGE Knowledge. Cases.
- SAGE Knowledge. Cases
- Language:
- English
- Subjects (All):
- Museum attendance--United States--Evaluation--Case studies.
- Museum attendance.
- Museums--Social aspects--United States--Case studies.
- Museums.
- Museums--Public relations--United States--Case studies.
- Museums--Public relations.
- Museums--Social aspects.
- Evaluation.
- United States.
- Genre:
- Case studies.
- Physical Description:
- 1 online resource.
- Place of Publication:
- London : SAGE Publications Ltd, 2017.
- System Details:
- text file
- Summary:
- Museum XYZ built a beautiful facility in a large, Midwestern city. However, after opening to much acclaim, attendance began to fall off, finances were in a shambles, and there appeared to be a leadership void. The board hired two consultants to conduct a review to pinpoint the issues. This case discusses what the consultants learned, and the teaching note discusses what the board decided to do with the information.
- Notes:
- Originally published: Cohn Donnelly, A. (2008). Museum XYZ, Major City, USA. (Revised in 15/04/2010). 5-208-256. Evanston, IL: Kellogg School of Management, Northwestern University.
- No ILL or scholarly sharing allowed.
- Description based on XML content.
- ISBN:
- 9781473992818
- OCLC:
- 1017732546
- Access Restriction:
- Restricted for use by site license.
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