Turner Broadcasting : a cartoon promotion brings Boston to a standstill / Ellen Schank, Kevin McCullough, Patrick OBrien, Jeff Vahrenwald, James S. O'Rourke.

Format:

Book

Author/Creator:

Schank, Ellen, author.

McCullough, Kevin, author.

O'Brien, Patrick, author.

Vahrenwald, Jeff, author.

O'Rourke, James S., IV, 1946- author.

Series:

SAGE Knowledge. Cases.

SAGE Knowledge. Cases

Language:

English

Subjects (All):

Turner Broadcasting System, Inc.

Cartoon Network (Television network).

Aqua Teen Hunger Force (Television program).

Animated television programs--Massachusetts--Boston--Marketing.

Animated television programs.

Bomb threats.

Massachusetts--Boston.

Marketing.

Bomb threats--Massachusetts--Boston.

Physical Description:

1 online resource.

Place of Publication:

London : SAGE Publications Ltd, 2017.

System Details:

text file

Summary:

On January 31, 2007, several unknown, electronic devices were discovered in Boston, Massachusetts, causing chaos and posing a threat to national security. These devices were later found to be part of a guerrilla marketing campaign gone awry. The campaign was endorsing a cartoon, Aqua Teen Hunger Force, which airs on Turner Broadcastings Cartoon Network. This incident has questioned the ethics and boundaries of guerrilla marketing as well as the need for companies to complete their due diligence when hiring outside contractors. Turner is now faced with significant fines and needs to communicate its apologies to both a terror-struck Boston and to the nation as a whole.

Notes:

Originally published: Schank, E., McCullough, K., OBrien, P., Vahrenwald, J., & ORourke, J. S. (2007). Turner Broadcasting: A cartoon promotion brings Boston to a standstill. 07-06. Notre Dame, IN: The Eugene D. Fanning Center for Business Communication, Mendoza College of Business, University of Notre Dame.

No ILL or scholarly sharing allowed.

Description based on XML content.

ISBN:

9781526405258

OCLC:

1017722062

Access Restriction:

Restricted for use by site license.