PixSense : go-to-market strategy / Naeem Zafar.

Format:

Book

Author/Creator:

Zafar, Naeem, author.

Series:

SAGE Knowledge. Cases.

SAGE Knowledge. Cases

Language:

English

Subjects (All):

PixSense.

Marketing--Management.

Marketing.

Technological innovations.

Small business.

Photography--Digital techniques.

Photography.

Physical Description:

1 online resource : illustrations.

Place of Publication:

London : SAGE Publications Ltd, 2017.

System Details:

text file

Summary:

In 2005, Faraz Hoodbhoy and Adnan Agboatwalla founded PixSense, a company that would solve the seemingly simple problem of developing technology to get pictures off of cell phones. This was pre-Apple App Store days and the PixSense team hoped to develop technology that would silently compress photo and digital files that could be automatically uploaded and shared with friends. By the end of 2009, Hoodbhoy and his team had raised approximately $20 million dollars in several rounds of funding that included a seed round, as well as additional funding from ATA Ventures, Innovacom (France Telecoms venture arm), and Qualcomm Ventures. PixSenses revenues had reached roughly $2 to $3 million per year and the company had grown to over 100 people in the United States and Pakistan, the ethnic background of the founders. As Hoodbhoy and his team were close to marking PixSenses fifth anniversary, they reflected on the company's go-to-market strategy, wondering if all of their early decisions were the optimal ones.

Notes:

Originally published: Zaraf, N. (2012). PixSense: Go-to-market strategy. The Berkeley-Haas Case Series. University of California, Berkeley. Haas School of Business.

No ILL or scholarly sharing allowed.

Description based on XML content.

ISBN:

9781526409584

OCLC:

1017714296

Access Restriction:

Restricted for use by site license.