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Target Corporation : reputational damage from a massive data breach / Kevin Pribil, Julia Lassarat, Adam Felicetti, James S. O'Rourke.
- Format:
- Book
- Author/Creator:
- Pribil, Kevin, author.
- Lassarat, Julia, author.
- Felicetti, Adam, author.
- O'Rourke, James S., IV, 1946- author.
- Series:
- SAGE Knowledge. Cases.
- SAGE Knowledge. Cases
- Language:
- English
- Subjects (All):
- Target Corporation.
- Corporate image.
- Customer relations.
- Consumer satisfaction.
- Physical Description:
- 1 online resource : illustrations.
- Place of Publication:
- London : SAGE Publications Ltd, 2017.
- System Details:
- text file
- Summary:
- On December 18, 2013, a specialty blog site released an article alleging that Target had fallen victim to a serious data breach, exposing forty million customers credit card information. This case explores the circumstances leading up to the breach and how Target will manage its reputation in the aftermath.
- Notes:
- Originally published in Pribil, K., Lassarat, J., Felicetti, A., & ORourke, J. S. (2014). Target Corporation: Reputational damage from a massive data breach. 14-01. Notre Dame, IN: The Eugene D. Fanning Center for Business Communication, Mendoza College of Business, University of Notre Dame.
- No ILL or scholarly sharing allowed.
- Description based on XML content.
- ISBN:
- 9781526403421
- OCLC:
- 1017723247
- Access Restriction:
- Restricted for use by site license.
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