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Undertaking marketing research for low-income consumers in India : a Firmenich initiative / Ardhendu Shekhar Singh, Dilip Ambarkhane & Bhama Venkataramani.
SAGE knowledge Connect to full text Available online
View online- Format:
- Book
- Author/Creator:
- Singh, Ardhendu Shekhar, author.
- Ambarkhane, Dilip, author.
- Venkataramani, Bhama, author.
- Series:
- SAGE knowledge. Cases.
- SAGE Knowledge. Cases.
- SAGE knowledge. Cases
- Language:
- English
- Subjects (All):
- Firmenich (Firm).
- Marketing--Case studies.
- Marketing.
- Marketing research--Case studies.
- Marketing research.
- Social marketing.
- Social marketing--Case studies.
- Genre:
- Case studies.
- Physical Description:
- 1 online resource : illustrations (black and white, and colour).
- Place of Publication:
- [London] : SAGE, 2016.
- System Details:
- text file
- Summary:
- This case is based on the marketing research initiative of Firmenich, one of the largest privately owned organizations in the perfumery and flavor industry in the world. The objective of the marketing research was to obtain insights on preferences of low-income consumers of India with respect to soaps that would improve their hygiene and consequently their health.
- Notes:
- No ILL or scholarly sharing allowed.
- Description based on online resource; title from home page (viewed on April 28, 2016).
- ISBN:
- 9781473962477
- OCLC:
- 1017726395
- Access Restriction:
- Restricted for use by site license.
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