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The Uber case : the future of an innovative and disruptive start-up firm / Sanya Ojo.
Connect to full text Available online
View online- Format:
- Book
- Author/Creator:
- Ojo, Sanya, 1960- author.
- Series:
- SAGE Knowledge. Cases.
- SAGE Knowledge. Cases
- Language:
- English
- Subjects (All):
- Uber (Firm).
- Strategic planning--Case studies.
- Strategic planning.
- New business enterprises--Case studies.
- New business enterprises.
- Ridesharing--Case studies.
- Ridesharing.
- Genre:
- Case studies.
- Physical Description:
- 1 online resource : illustrations.
- Place of Publication:
- London : SAGE Publications Ltd, 2017.
- System Details:
- text file
- Summary:
- This case, written from the perspective of a student/part-time Uber driver, offers insight into the business model and associated practices and processes of Uber. Like other technology start-ups, Uber operates a successful business based on the on-demand flexible employment model. However, the tide is turning as drivers, who are regarded as partners or contractors, are taking legal actions demanding reclassification and compensation for past misclassification. An assessment of Ubers legal difficulties surrounding its business relationships with its drivers offers insight into this business model, Uber as a company, and the broader business environment in which they operate. Four options are contemplated as a way forward for Uber to avoid possibly debilitating outcomes.
- Notes:
- Includes bibliographical references and index.
- No ILL or scholarly sharing allowed.
- Description based on XML content.
- ISBN:
- 9781526410849
- OCLC:
- 1017726192
- Access Restriction:
- Restricted for use by site license.
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