Hearst Magazines International. (A), George Green's 156 tips for long-lasting success / Jean W. Rosenthal, Jaan Elias & Ravi Dhar.

Format:

Book

Author/Creator:

Rosenthal, Jean W., 1945- author.

Elias, Jaan, author.

Dhar, Ravi, author.

Series:

SAGE knowledge. Cases.

SAGE Knowledge. Cases.

SAGE knowledge. Cases

Language:

English

Subjects (All):

Hearst Magazines International.

International business enterprises--Case studies.

International business enterprises.

Strategic planning--Case studies.

Strategic planning.

Genre:

Case studies.

Physical Description:

1 online resource : illustrations (black and white, and colour).

Place of Publication:

[London] : SAGE, 2016.

System Details:

text file

Summary:

In 1989, George Green took over as the first head of Hearst Magazines International (HMI), a division founded to spearhead the Hearst publishing empire's forays outside the United States. Green started with a slim list of international titles, but under his direction HMI had expanded to 156 editions in 36 languages, distributed in over 100 countries. This study explains how Green achieved such success.

Notes:

Originally Published in: Rosenthal, J. W., Elias, J., & Dhar, R. (2008). Hearst Magazines International (A): George Green's 156 Tips for Long-Lasting Success. 08-067. New Haven, CT: Yale School of Management, Yale University.

No ILL or scholarly sharing allowed.

Description based on online resource; title from home page (viewed on May 3, 2016).

ISBN:

9781473973312

OCLC:

1017713078

Access Restriction:

Restricted for use by site license.