Amtrak Acela : the challenge of high-speed passenger rail service / Ann Benson, Jessica Hermo, James S. O'Rourke.

Format:

Book

Author/Creator:

Benson, Ann, author.

Hermo, Jessica, author.

O'Rourke, James S., IV, 1946- author.

Series:

SAGE Knowledge. Cases.

SAGE Knowledge. Cases

Language:

English

Subjects (All):

Amtrak.

Corporate image.

Corporations--Public relations.

Corporations.

Marketing.

Railroads.

Physical Description:

1 online resource : illustrations.

Place of Publication:

London : SAGE Publications Ltd, 2017.

System Details:

text file

Summary:

In August of 2002, maintenance workers find fractured locomotive brackets and brake discs on Amtrak's high-speed Acela line between Washington and Boston. As a result, the Acela is taken out of service for three years and Amtrak continues to lose money and struggle with funding for everything from infrastructure maintenance to passenger service amenities. CEO David Gunn is faced with the most critical circumstances in the 34-year history of the troubled passenger rail service. While Japanese and European high-speed train services continue their profitable operations, the United States has yet to devise a model that works. Brand strategy and building trust are at the center of the challenge for Amtrak.

Notes:

Originally published in Benson, A., Hermo, J., & ORourke, J. S. (2006). Amtrak Acela: The challenge of high-speed passenger rail service. 06-05. Notre Dame, IN: The Eugene D. Fanning Center for Business Communication, Mendoza College of Business, University of Notre Dame.

No ILL or scholarly sharing allowed.

Description based on XML content.

ISBN:

9781526404398

OCLC:

1017728633

Access Restriction:

Restricted for use by site license.