Delhi Metro Rail Corporations communication with the media / Meenaxi Sharma.

Format:

Book

Author/Creator:

Sharma, Meenaxi, author.

Series:

SAGE Knowledge. Cases.

SAGE Knowledge. Cases

Language:

English

Subjects (All):

Delhi Metro Rail Corporation Ltd.

Subways--India--Delhi Metropolitan Area.

Subways.

Local transit--India--Delhi Metropolitan Area.

Local transit.

Public relations--India--Delhi Metropolitan Area.

Public relations.

India--Delhi Metropolitan Area.

Physical Description:

1 online resource : illustrations.

Place of Publication:

London : SAGE Publications Ltd, 2017.

System Details:

text file

Summary:

As a new corporation, the Delhi Metro (DMRC) began its relationship with the media, with a clean slate, and its care with the public relations function made for the establishment of a very cordial relationship with the print media and led to positive image building in the public eye. However, with the rise of electronic media and the proliferating channels' greater emphasis on sensationalism, the warmth in the relations began to subside. A major standoff with the electronic media and the experience of accidents during construction of Phase II of the project, led to the restructuring of the approach to media relations as well as internal restructuring of the PR department. The challenges and major incidents turned out to be hard-learnt lessons in managing the media in a dynamic environment.

Notes:

Originally published: Sharma, M. (2012). Delhi Metro Rail Corporations communication with the media. COMM0009. Ahmedabad: Indian Institute of Management, Ahmedabad.

Includes bibliographical references and index.

No ILL or scholarly sharing allowed.

Description based on XML content.

ISBN:

9781473989085

OCLC:

1017727080

Access Restriction:

Restricted for use by site license.