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The on-line goldmine / Ian Chaston.
SAGE knowledge Connect to full text Available online
View online- Format:
- Book
- Author/Creator:
- Chaston, Ian, author.
- Series:
- SAGE knowledge. Cases.
- SAGE Knowledge. Cases.
- SAGE knowledge. Cases
- Language:
- English
- Subjects (All):
- Retail trade--Case studies.
- Retail trade.
- Electronic commerce--Case studies.
- Electronic commerce.
- Genre:
- Case studies.
- Physical Description:
- 1 online resource : illustrations (black and white, and colour).
- Place of Publication:
- [London] : SAGE, 2016.
- System Details:
- text file
- Summary:
- Taking a business online can have many benefits, especially in terms of entrepreneurial business growth and the subsequent generation of customer data. This can allow the business to more accurately manage and market itself, as was the case with Getzs, an outdoor clothing company based in Michigan.
- Notes:
- Originally Published in: Chaston, I. (2010). The Online Goldmine. In Entrepreneurial management in small firms (pp. 106-107). London: SAGE Publications Ltd. ISBN: 9781848600256.
- No ILL or scholarly sharing allowed.
- Description based on online resource; title from home page (viewed on April 26, 2016).
- ISBN:
- 9781473938892
- OCLC:
- 1017727308
- Access Restriction:
- Restricted for use by site license.
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