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Pagewell 2.0 : using customer research for product development / Mohanbir Sawhney & Pallavi Goodman.
SAGE knowledge Connect to full text Available online
View online- Format:
- Book
- Author/Creator:
- Sawhney, Mohanbir S., author.
- Goodman, Pallavi, author.
- Series:
- SAGE knowledge. Cases.
- SAGE Knowledge. Cases.
- SAGE knowledge. Cases
- Language:
- English
- Subjects (All):
- PageWell (Firm).
- Marketing research--Case studies.
- Marketing research.
- New products--Case studies.
- New products.
- Marketing--Case studies.
- Marketing.
- Genre:
- Case studies.
- Physical Description:
- 1 online resource : illustrations (black and white, and colour).
- Place of Publication:
- [London] : SAGE, 2016.
- System Details:
- text file
- Summary:
- PageWell, an e-reading platform provider, was preparing to launch PageWell 2.0 to the larger full-time MBA student market after a successful trial of PageWell 1.0 in Executive MBA (EMBA) classes at the Kellogg School of Management. Research had shown that full-time MBA students would be very interested in using products that allowed electronic access to course materials everywhere and across many platforms and that allowed electronic note-taking and storage. This case examines how PageWell addressed the challenge of delivering these new features.
- Notes:
- Originally Published in: Sawhney, M., & Goodman, P. (2014). PageWell 2.0: Using Customer Research for Product Development. 5-213-254. Evanston, IL: Kellogg School of Management, Northwestern University.
- No ILL or scholarly sharing allowed.
- Description based on online resource; title from home page (viewed on April 29, 2016).
- ISBN:
- 9781473970847
- OCLC:
- 1017711092
- Access Restriction:
- Restricted for use by site license.
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