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Assessing the opportunity / Ian Chaston.
SAGE knowledge Connect to full text Available online
View online- Format:
- Book
- Author/Creator:
- Chaston, Ian, author.
- Series:
- SAGE knowledge. Cases.
- SAGE Knowledge. Cases.
- SAGE knowledge. Cases
- Language:
- English
- Subjects (All):
- Entrepreneurship--Case studies.
- Entrepreneurship.
- Success in business--Case studies.
- Success in business.
- Genre:
- Case studies.
- Physical Description:
- 1 online resource : illustrations (black and white, and colour).
- Place of Publication:
- [London] : SAGE, 2016.
- System Details:
- text file
- Summary:
- This case study demonstrates that, in practice, entrepreneurial ventures can be more successful than at first anticipated, as with Isaac Larian's Bratz dolls outselling the perennially popular Barbie in the USA.
- Notes:
- Originally Published in: Chaston, I. (2010). Assessing the Opportunity. In Entrepreneurial management in small firms (pp. 74). London: SAGE Publications Ltd. ISBN: 9781848600256.
- No ILL or scholarly sharing allowed.
- Description based on online resource; title from home page (viewed on April 26, 2016).
- ISBN:
- 9781473938748
- OCLC:
- 1017727490
- Access Restriction:
- Restricted for use by site license.
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