2 options
TrackerSense : an entrepreneurial marketing start-up / Justin O'Brien.
- Format:
- Book
- Author/Creator:
- O'Brien, Justin, author.
- Series:
- SAGE knowledge. Cases.
- SAGE Knowledge. Cases.
- SAGE knowledge. Cases
- Language:
- English
- Subjects (All):
- New business enterprises--Case studies.
- New business enterprises.
- Marketing--Case studies.
- Marketing.
- Entrepreneurship--Case studies.
- Entrepreneurship.
- Automatic tracking--Case studies.
- Automatic tracking.
- Packing for shipment--Technological innovations--Case studies.
- Packing for shipment.
- Shipment of goods--Technological innovations--Case studies.
- Shipment of goods.
- Shipment of goods--Technological innovations.
- Technological innovations.
- Genre:
- Case studies.
- Physical Description:
- 1 online resource : illustrations (black and white, and colour).
- Place of Publication:
- [London] : SAGE, 2016.
- System Details:
- text file
- Summary:
- This entrepreneurial marketing case study focuses on serial entrepreneur Wayne Soutter and his current technology start-up TrackerSense, which produces a low-cost mobile tracking device for high-value packages.
- Notes:
- No ILL or scholarly sharing allowed.
- Description based on online resource; title from home page (viewed on May 4, 2016).
- ISBN:
- 9781473977471
- OCLC:
- 1017721417
- Access Restriction:
- Restricted for use by site license.
The Penn Libraries is committed to describing library materials using current, accurate, and responsible language. If you discover outdated or inaccurate language, please fill out this feedback form to report it and suggest alternative language.