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Campbell Soup Company : support for mandatory GMO labeling / Gary Buffington III, Susan Fasano, James S. O'Rourke.
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- Book
- Author/Creator:
- Buffington, Gary, author.
- Fasano, Susan, author.
- O'Rourke, James S., IV, 1946- author.
- Series:
- SAGE Knowledge. Cases.
- SAGE Knowledge. Cases
- Language:
- English
- Subjects (All):
- Campbell Soup Company.
- Soup industry--United States.
- Soup industry.
- Food--Labeling--Law and legislation--United States.
- Food.
- Food--Labeling--Law and legislation.
- United States.
- Transgenic organisms.
- Physical Description:
- 1 online resource : illustrations.
- Place of Publication:
- London : SAGE Publications Ltd, 2017.
- System Details:
- text file
- Summary:
- Campbells Soup Company released a statement on January 7, 2016 announcing its support of mandatory national labeling of products that may contain genetically modified organisms (GMOs), and became the first major food company to begin disclosing GMO ingredients in its products. How will this affect sales, and what strategies should the company use in future to communicate its position in the GMO debate?
- Notes:
- Originally published: Buffington III, G., Fasano, S., & ORourke, J. S. (2016). Campbell Soup Company: Support for mandatory GMO labeling. 16-06. Notre Dame, IN: The Eugene D. Fanning Center for Business Communication, Mendoza College of Business, University of Notre Dame.
- No ILL or scholarly sharing allowed.
- Description based on XML content.
- ISBN:
- 9781526406637
- OCLC:
- 1017717817
- Access Restriction:
- Restricted for use by site license.
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