Liverpool's challenge : using social marketing to address obesity / Jane Thomas.

Format:

Book

Author/Creator:

Thomas, Jane, author.

Series:

SAGE knowledge. Cases.

SAGE Knowledge. Cases.

SAGE knowledge. Cases

Language:

English

Subjects (All):

Weight loss--Social aspects--England--Liverpool--Case studies.

Weight loss.

Social marketing--Case studies.

Social marketing.

Obesity--Social aspects--England--Liverpool--Case studies.

Obesity.

Obesity--Social aspects.

Weight loss--Social aspects.

England--Liverpool.

Genre:

Case studies.

Physical Description:

1 online resource : illustrations (black and white, and colour).

Place of Publication:

[London] : SAGE, 2016.

System Details:

text file

Summary:

Liverpool's Primary Care Trust (PCT) initiated a strategy in 2008 to encourage healthy eating habits and end obesity. After incorporating strong social media strategies, it launched a 15-month programme that took the form of a challenge to people in Liverpool to collectively pledge to lose a million pounds (in weight). In order to design the programme, several behavioural theories were used to a selected segmented audience, and CRM (Customer Relationship Management) techniques helped collect and analyse peoples' lifestyle choices.

Notes:

Originally Published in: French, J., Merritt, R., & Reynolds, L. (2011). Liverpool's Challenge: Using Social Marketing to Address Obesity. In Social marketing casebook (pp. 77-88). London: SAGE Publications Ltd. Print. ISBN: 9780857025449.

No ILL or scholarly sharing allowed.

Description based on online resource; title from home page (viewed on April 8, 2016).

ISBN:

9781473933828

OCLC:

1017725985

Access Restriction:

Restricted for use by site license.