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Vodacom M-Pesa : 'mobilising' cash in a challenging market / Stephanie Townsend & Rabelani Dagada.
SAGE knowledge Connect to full text Available online
View online- Format:
- Book
- Author/Creator:
- Townsend, Stephanie, author.
- Dagada, Rabelani, author.
- Series:
- SAGE knowledge. Cases.
- SAGE Knowledge. Cases.
- SAGE knowledge. Cases
- Language:
- English
- Subjects (All):
- Vodacom.
- Strategic planning--Case studies.
- Strategic planning.
- Marketing--Case studies.
- Marketing.
- Mobile commerce--Case studies.
- Mobile commerce.
- Genre:
- Case studies.
- Physical Description:
- 1 online resource : illustrations (black and white, and colour).
- Place of Publication:
- [London] : SAGE, 2016.
- System Details:
- text file
- Summary:
- Vodacom's mobile payment platform - M-Pesa - was a partnership between the South African mobile telecommunications company, the Vodacom Group, and the Nedbank Group Limited. In a country with high cellphone penetration and more than 15 million unbanked South Africans' slower than expected uptake was surprising. Mark Taylor, managing executive for Online and Vodacom M-Pesa, was nonetheless convinced that it had potential - but for it to succeed, he had to find ways to overcome the challenges of making mobile money work in a country like South Africa.
- Notes:
- Originally Published in: Townsend, S. & Dagada, R. (2012). Vodacom m-pesa: `Mobilising' Cash in a Challenging Market. WBS-2012-1. Johannesburg: The Case Centre, Wits Business School.
- No ILL or scholarly sharing allowed.
- Description based on online resource; title from home page (viewed on April 26, 2016).
- ISBN:
- 9781473960664
- OCLC:
- 1017715693
- Access Restriction:
- Restricted for use by site license.
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