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What happened to the business mission at AT&T in the last four decades? / David C. Kimball.
SAGE knowledge Connect to full text Available online
View online- Format:
- Book
- Author/Creator:
- Kimball, David C., author.
- Series:
- SAGE knowledge. Cases.
- SAGE Knowledge. Cases.
- SAGE knowledge. Cases
- Language:
- English
- Subjects (All):
- AT & T (Firm).
- Strategic planning--Case studies.
- Strategic planning.
- Business planning--Case studies.
- Business planning.
- Genre:
- Case studies.
- Physical Description:
- 1 online resource : illustrations (black and white, and colour).
- Place of Publication:
- [London] : SAGE, 2016.
- System Details:
- text file
- Summary:
- The process of developing a business mission was originally explored by Peter Drucker in 1973. This case is a reflection on how Drucker's exploration and business missions are still valuable today. AT&T is presented as an example of a company affected by external factors such as technology, laws, and social issues often found in a business mission.
- Notes:
- No ILL or scholarly sharing allowed.
- Description based on online resource; title from home page (viewed on May 4, 2016).
- ISBN:
- 9781473974548
- OCLC:
- 1017723921
- Access Restriction:
- Restricted for use by site license.
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