2 options
Understanding customer need / Ian Chaston.
SAGE knowledge Connect to full text Available online
View online- Format:
- Book
- Author/Creator:
- Chaston, Ian, author.
- Series:
- SAGE knowledge. Cases.
- SAGE Knowledge. Cases.
- SAGE knowledge. Cases
- Language:
- English
- Subjects (All):
- Marketing research--Case studies.
- Marketing research.
- Genre:
- Case studies.
- Physical Description:
- 1 online resource : illustrations (black and white, and colour).
- Place of Publication:
- [London] : SAGE, 2016.
- System Details:
- text file
- Summary:
- Understanding your market and conducting accurate market research can often increase the chances of entrepreneurial success. This is illustrated in the example of Mary Obana and Mike Lannon's development of the Koko Smartrainer fitness machine.
- Notes:
- Originally Published in: Chaston, I. (2010). Understanding Customer Need. In Entrepreneurial management in small firms (pp. 41-42). London: SAGE Publications Ltd. Print. ISBN: 9781848600256.
- No ILL or scholarly sharing allowed.
- Description based on online resource; title from home page (viewed on April 25, 2016).
- ISBN:
- 9781473938656
- OCLC:
- 1017723122
- Access Restriction:
- Restricted for use by site license.
The Penn Libraries is committed to describing library materials using current, accurate, and responsible language. If you discover outdated or inaccurate language, please fill out this feedback form to report it and suggest alternative language.