Founder's diversification / F. Warren McFarlan, Donghong Li & Chuanjiang Mao.

Format:

Book

Author/Creator:

McFarlan, F. Warren (Franklin Warren), author.

Li, Donghong, author.

Mao, Chuanjiang, author.

Series:

SAGE knowledge. Cases.

SAGE Knowledge. Cases.

SAGE knowledge. Cases

Language:

English

Subjects (All):

Hong qi ji tuan (Taiwan).

Diversification in industry--Case studies.

Diversification in industry.

Strategic planning--Case studies.

Strategic planning.

Genre:

Case studies.

Physical Description:

1 online resource : illustrations (black and white, and colour).

Place of Publication:

[London] : SAGE, 2016.

System Details:

text file

Summary:

August 6th, 2010, Founder Group Chairman, Wei Xin, sat in his office, reflecting on the afternoon's media session. Two days ago, Founder and Acer Group had jointly announced that Acer would rent 70 million USD worth of Founder PCs for 7 years, and be responsible for a majority of Founder's PC business, along with its related departments and employees. This news triggered heated discussions in the media, as many people were surprised. To dispel confusion, Wei and Vice President Fang Zhonghua held a public media session where Wei expressed Founder Group's strategic intentions. In 2009, the PC business had sold 3,000,000 units, had sales revenues of 6.5 billion RMB, and was #4 in domestic market share. This case study examines this topic.

Notes:

Originally Published in: McFarlan, F. W., Li, D., & Mao, C. (2011). Founder's Diversification. 0-311-371. Beijing: Tsinghua SEM China Business Case Center.

No ILL or scholarly sharing allowed.

Description based on online resource; title from home page (viewed on April 27, 2016).

ISBN:

9781473961609

OCLC:

1017712781

Access Restriction:

Restricted for use by site license.