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Unconventional promotion / Ian Chaston.
SAGE knowledge Connect to full text Available online
View online- Format:
- Book
- Author/Creator:
- Chaston, Ian, author.
- Series:
- SAGE knowledge. Cases.
- SAGE Knowledge. Cases.
- SAGE knowledge. Cases
- Language:
- English
- Subjects (All):
- Communication in marketing--Case studies.
- Communication in marketing.
- Genre:
- Case studies.
- Physical Description:
- 1 online resource : illustrations (black and white, and colour).
- Place of Publication:
- [London] : SAGE, 2016.
- System Details:
- text file
- Summary:
- Promoting an entrepreneurial product or service often requires an entrepreneurial approach to customer communication. This case study examines four such instances of innovative marketing employed by Nettimarket, The Body Shop, Dell and The Arctic Monkeys.
- Notes:
- Originally Published in: Chaston, I. (2010). Unconventional Promotion. In Entrepreneurial management in small firms (pp. 155-156). London: SAGE Publications Ltd. ISBN: 9781848600256.
- No ILL or scholarly sharing allowed.
- Description based on online resource; title from home page (viewed on April 26, 2016).
- ISBN:
- 9781473939042
- OCLC:
- 1017715694
- Access Restriction:
- Restricted for use by site license.
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