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From hero Honda to hero v/s Honda in the Indian market : creating new consumer memories and perceptions / Arvind Sahay.
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View online- Format:
- Book
- Author/Creator:
- Sahay, Arvind, author.
- Series:
- SAGE Knowledge. Cases.
- SAGE Knowledge. Cases
- Language:
- English
- Subjects (All):
- American Honda Motor Company.
- Consumers--India.
- Consumers.
- Motivation research (Marketing).
- Consumer behavior.
- India.
- Consumer behavior--India.
- Motivation research (Marketing)--India.
- Physical Description:
- 1 online resource : illustrations.
- Place of Publication:
- London : SAGE Publications Ltd, 2017.
- System Details:
- text file
- Notes:
- Originally published: Sahay, A. (2014). From Hero Honda to Hero v/s Honda in the Indian market: creating new consumer memories and perceptions. MAR0448. Ahmedabad: Indian Institute of Management, Ahmedabad.
- No ILL or scholarly sharing allowed.
- Description based on XML content.
- ISBN:
- 9781473989412
- OCLC:
- 1017732478
- Access Restriction:
- Restricted for use by site license.
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