Taco Bell : the breakfast opportunity / Tim Calkins & Blair Darrell.

Format:

Book

Author/Creator:

Calkins, Tim, author.

Darrell, Blair, author.

Series:

SAGE knowledge. Cases.

SAGE Knowledge. Cases.

SAGE knowledge. Cases

Language:

English

Subjects (All):

Taco Bell (Firm).

Brand name products--Case studies.

Brand name products.

Fast food restaurants--Management--Case studies.

Fast food restaurants.

Breakfasts--Case studies.

Breakfasts.

New products--Marketing--Case studies.

New products.

New products--Marketing.

Fast food restaurants--Management.

Genre:

Case studies.

Physical Description:

1 online resource : illustrations (black and white, and colour).

Place of Publication:

[London] : SAGE, 2016.

System Details:

text file

Summary:

In 2013, Taco Bell was looking for ways to grow. One of the opportunities the company was considering was adding a line of breakfast foods, something the brand had tried - unsuccessfully - before. There were clear reasons to proceed with the launch, as breakfast offered a completely new meal occasion with tremendous potential. However, there were also notable concerns when it came to operational issues and consumer behavior. This case gives students an opportunity to debate growth and new product opportunities.

Notes:

Originally Published in: Calkins, T., & Darrell, B. (2015). Taco Bell: The Breakfast Opportunity. 5-414-757. Evanston, IL: Kellogg School of Management, Northwestern University.

No ILL or scholarly sharing allowed.

Description based on online resource; title from home page (viewed on April 29, 2016).

ISBN:

9781473972223

OCLC:

1017715746

Access Restriction:

Restricted for use by site license.