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An entrepreneurial disaster : Boo.com / Ian Chaston.
- Format:
- Book
- Author/Creator:
- Chaston, Ian, author.
- Series:
- SAGE knowledge. Cases.
- SAGE Knowledge. Cases.
- SAGE knowledge. Cases
- Language:
- English
- Subjects (All):
- Internet marketing--Case studies.
- Internet marketing.
- Genre:
- Case studies.
- Physical Description:
- 1 online resource : illustrations (black and white, and colour).
- Place of Publication:
- [London] : SAGE, 2016.
- System Details:
- text file
- Summary:
- Although on-line business can offer new and exciting marketing opportunities for entrepreneurs, as opposed to terrestrial marketing, one principle, however, remains the same: the business must be able to attract enough consumer demand to recover operating costs. This case study follows the unsuccessful efforts of the founders of Boo.com in the .com boom of the late 1990s.
- Notes:
- Originally Published in: Chaston, I. (2010). An Entrepreneurial Disaster - Boo.com. In Entrepreneurial management in small firms (pp. 159-160). London: SAGE Publications Ltd. ISBN: 9781848600256.
- No ILL or scholarly sharing allowed.
- Description based on online resource; title from home page (viewed on April 26, 2016).
- ISBN:
- 9781473939059
- OCLC:
- 1017712780
- Access Restriction:
- Restricted for use by site license.
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