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Super Bowl LII needs a dress rehearsal : JTs back, back, back! / David Allan.

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SAGE Business Cases 2016-2019 Available online

SAGE Business Cases 2016-2019
Format:
Book
Author/Creator:
Allan, David, author.
Series:
SAGE Knowledge. Cases.
SAGE Knowledge. Cases
Language:
English
Subjects (All):
Super Bowl--History.
Super Bowl.
Football--United States--History.
Football.
History.
United States.
Timberlake, Justin, 1981-.
Jackson, Janet, 1966-.
Physical Description:
1 online resource.
Place of Publication:
London : SAGE Publications: SAGE Business Cases Originals, 2018.
System Details:
text file
Summary:
It is the most watched live concert in the middle of the biggest American football game of the year! What could go wrong? Thats what the National Football League and CBS thought before Justin Timberlake took the stage with Janet Jackson in 2004. What followed was the now famous "wardrobe malfunction" and a bigger blame game than the Super Bowl itself. Fast-forward to 2018 and Justin Timberlake is back. CBS and MTV are out, NBC is in (with a time delay), and Pepsi is now the sponsor. This case looks at the past, present, and future of the Super Bowl halftime show.
Notes:
Includes bibliographical references and index.
No ILL or scholarly sharing allowed.
Description based on XML content.
ISBN:
9781526459596
OCLC:
1043719178
Access Restriction:
Restricted for use by site license.

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