Procter & Gamble v/s Colgate - 2003 : an exercise in competitive dynamics / Mukund Dixit & D. Karthik.

Format:

Book

Author/Creator:

Dixit, Mukund R., author.

Karthik, D., author.

Series:

SAGE knowledge. Cases.

SAGE Knowledge. Cases.

SAGE knowledge. Cases

Language:

English

Subjects (All):

Procter & Gamble Company.

Colgate & Company.

New products--Case studies.

New products.

Competition--Case studies.

Competition.

Oral hygiene products.

Technological innovations.

Oral hygiene products--Technological innovations--Case studies.

Genre:

Case studies.

Physical Description:

1 online resource : illustrations (black and white, and colour).

Place of Publication:

[London] : SAGE, 2016.

System Details:

text file

Summary:

This exercise describes the competitive dynamics situation faced by two large companies, Colgate-Palmolive and Proctor and Gamble in the oral care business. Both of them introduced tooth whitening solutions and anticipated to sustain their competitive lead. P&G introduced its solution in August 2000 and Colgate followed it in September 2002. This was followed by another introduction by Colgate in April 2003. This intensified the competitive battle between the two companies. The participants are required to get into the shoes of either Colgate or P&G to think through a competitive strategy. The case provides information on the estimated demand for tooth whitening solutions, gains and losses of the two companies, R&D expenditure, and players in the oral hygiene market.

Notes:

Originally Published in: Dixit, M. R., & Karthik, D. (2013). Procter & Gamble v/s Colgate - 2003: An Exercise in Competitive Dynamics. BP0362. Ahmedabad: Indian Institute of Management, Ahmedabad.

No ILL or scholarly sharing allowed.

Description based on online resource; title from home page (viewed on May 4, 2016).

ISBN:

9781473977525

OCLC:

1017715877

Access Restriction:

Restricted for use by site license.