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The pippin : Apple's failed game console / Kevin Cain.

SAGE knowledge Connect to full text Available online

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SAGE Business Cases 2016-2019 Available online

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Format:
Book
Author/Creator:
Cain, Kevin, author.
Series:
SAGE knowledge. Cases.
SAGE Knowledge. Cases.
SAGE knowledge. Cases
Language:
English
Subjects (All):
Apple Computer, Inc.
New products--Case studies.
New products.
Physical Description:
1 online resource : illustrations (black and white, and colour).
Place of Publication:
[London] : SAGE, 2016.
System Details:
text file
Summary:
In 1994, a struggling Apple Computer developed the Pippin operating system for a television set-top appliance based on its successful Macintosh operating system. It determined that there was great opportunity in the video game industry, and decided Pippin was best suited as an operating system in the video game console market. In order to enter the market, it intended to license Pippin to console manufacturers. The video game console market was extremely strong, having sold twice the number of consoles as computer manufacturers had sold PCs, but stiff competition often resulted in a winner-take-all or two-winners-take-all outcome. Despite heavy competition, Apple's leaders expected Pippin to be a savior for the faltering company. By 1995, only a single manufacturer had licensed Pippin from Apple.
Notes:
No ILL or scholarly sharing allowed.
Description based on online resource; title from home page (viewed on April 29, 2016).
ISBN:
9781473947535
OCLC:
1017717897
Access Restriction:
Restricted for use by site license.

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