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Wendys International, Inc. : pointing a finger at fraud / Christine Gaumond, Howard Kim, James S. O'Rourke.
- Format:
- Book
- Author/Creator:
- Gaumond, Christine, author.
- Kim, Howard, 1974- author.
- O'Rourke, James S., IV, 1946- author.
- Series:
- SAGE Knowledge. Cases.
- SAGE Knowledge. Cases
- Language:
- English
- Subjects (All):
- Wendy's International--Public opinion.
- Wendy's International.
- Fast food restaurants--Safety measures.
- Fast food restaurants.
- Food contamination.
- Industrial safety.
- Public opinion.
- Physical Description:
- 1 online resource : illustrations.
- Place of Publication:
- London : SAGE Publications Ltd, 2017.
- System Details:
- text file
- Summary:
- On March 22, 2005, a woman discovers a human finger in her chili while dining at a Wendys restaurant in San Jose, California. As widespread and strongly negative media coverage surrounds the event, sales figures begin to plummet. Wendys executives are under intense pressure to discover what really happened in their restaurant while they try to repair the damage done to their once well-respected brand.
- Notes:
- Originally published: Gaumond, C., Kim, H., & ORourke, J. S. (2006). Wendys International Inc.: Pointing a finger at fraud. 06-01. Notre Dame, IN: The Eugene D. Fanning Center for Business Communication, Mendoza College of Business, University of Notre Dame.
- No ILL or scholarly sharing allowed.
- Description based on XML content.
- ISBN:
- 9781526405982
- OCLC:
- 1017712492
- Access Restriction:
- Restricted for use by site license.
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