RAPT Industries, Inc. / Andrew M. Isaacs, Jihong Sanderson, Richard Velazquez.

Format:

Book

Author/Creator:

Isaacs, Andrew M., author.

Sanderson, Jihong, author.

Velazquez, Richard, author.

Series:

SAGE Knowledge. Cases.

SAGE Knowledge. Cases

Language:

English

Subjects (All):

RAPT Industries, Inc.

Business planning.

Technology.

Physical Description:

1 online resource : illustrations.

Place of Publication:

London : SAGE Publications Ltd, 2017.

System Details:

text file

Summary:

The company name RAPT was an acronym for ReActive ion Plasma Technologies, a name that in spite of being cumbersome, accurately described the technology at the core of the new company. So far, RAPT had been a fantastic ride for its founders. Only a year old, the company had attracted the attention of some top industrial partners, raised enough cash for a year or more of operation, and to top it off, had won 1st place in the UC Berkeley Business Plan Competition, besting 65 competitors. Although the companys history up to this point had been a more or less linear path of iterative product development and market validation, RAPT was now facing some critical decisions with respect to its future direction, particularly with regard to funding, markets, and business models.

Notes:

Originally published in Isaacs, A., Sanderson, J., & Velazquez, R. (2002). RAPT Industries, Inc. The Berkeley-Haas Case Series. University of California, Berkeley. Haas School of Business.

No ILL or scholarly sharing allowed.

Description based on XML content.

ISBN:

9781526410726

OCLC:

1017728715

Access Restriction:

Restricted for use by site license.