BA Comair/kulula.com : getting the balance right? / Petra Krost Maunder.

Format:

Book

Author/Creator:

Maunder, Petra Krost, author.

Series:

SAGE knowledge. Cases.

SAGE Knowledge. Cases.

SAGE knowledge. Cases

Language:

English

Subjects (All):

Comair Limited.

Brand name products--Management--Case studies.

Brand name products.

Branding (Marketing)--Case studies.

Branding (Marketing).

Brand name products--Management.

Genre:

Case studies.

Physical Description:

1 online resource : illustrations (black and white, and colour).

Place of Publication:

[London] : SAGE, 2016.

System Details:

text file

Summary:

A plane flies overhead. As if on automatic pilot, Gidon Novick glances out of his second floor office window. In reality, he doesn't really notice the plane. His thoughts are elsewhere. He is planning: considering possibilities, ideas that could work for either kulula.com or British Airways Comair. 'We are always trying to improve our service and stay true to our brands,' he says. Novick is a visionary, an ideas man. He and Eric Venter are joint Chief Executive Officers of Comair. Comair is the umbrella company for the premium market airline, British Airways Comair and the low-cost airline, kulula.com. While they have two polar opposite brands in their stable, they have so far managed to stay true to both of them. This case study discusses this topic.

Notes:

Originally Published in: Krost Maunder, P. (2007). BA Comair/Kulula.com - Getting the Balance Right? WBS-2007-6. Johannesburg: The Case Centre, Wits Business School.

No ILL or scholarly sharing allowed.

Description based on online resource; title from home page (viewed on April 28, 2016).

ISBN:

9781473966390

OCLC:

1017716908

Access Restriction:

Restricted for use by site license.