TIAA-CREF. (A), A pension giant takes a hard look at serving the customer / Jean W. Rosenthal, Jaan Elias, K. Sudhir & Joel Podolny.

Format:

Book

Author/Creator:

Rosenthal, Jean W., 1945- author.

Elias, Jaan, author.

Sudhir, K., author.

Podolny, Joel M. (Joel Marc), author.

Series:

SAGE knowledge. Cases.

SAGE Knowledge. Cases.

SAGE knowledge. Cases

Language:

English

Subjects (All):

Teachers Insurance and Annuity Association.

Financial services industry--Management--Case studies.

Financial services industry.

Customer relations--Management--Case studies.

Customer relations.

Customer services--Case studies.

Customer services.

Customer relations--Management.

Financial services industry--Management.

Genre:

Case studies.

Physical Description:

1 online resource : illustrations (black and white, and colour).

Place of Publication:

[London] : SAGE, 2016.

System Details:

text file

Summary:

Founded as TIAA in 1918 to help academics avoid poverty after retirement, TIAA-CREF had grown to a Fortune 100 company, managing over $260 billion in assets for 3.2 million participants. However, for a company with so many assets and so many individual customers, TIAA-CREF was not well known. This case examines Herb Allison's attempts to diversify the company beyond its primary products.

Notes:

Originally Published in: Rosenthal, J.W., Elias, J., Sudhir, K., & Podolny, J. (2006). TIAA-CREF (A): A Pension Giant Takes a Hard Look at Serving the Customer (revised 08/09/2008). 06-015. New Haven, CT: Yale School of Management, Yale University.

No ILL or scholarly sharing allowed.

Description based on online resource; title from home page (viewed on May 3, 2016).

ISBN:

9781473974180

OCLC:

1017727319

Access Restriction:

Restricted for use by site license.