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Groupon goes public : communication strategy and challenges / Jun Frank, Eric Sauerhoff, James S. O'Rourke.
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- Book
- Author/Creator:
- Frank, Jun, author.
- Sauerhoff, Eric, author.
- O'Rourke, James S., IV, 1946- author.
- Series:
- SAGE Knowledge. Cases.
- SAGE Knowledge. Cases
- Language:
- English
- Subjects (All):
- Groupon (Firm).
- Corporations--Investor relations.
- Corporations.
- Corporate image.
- Electronic commerce.
- Physical Description:
- 1 online resource : illustrations.
- Place of Publication:
- London : SAGE Publications Ltd, 2017.
- System Details:
- text file
- Summary:
- Three-year old daily deals company Groupon filed for an IPO on June 2, 2011 seeking a valuation of $20 billion. However, the offbeat, local e-commerce firm has come under intense media and investor scrutiny during the IPO process over its business model, financial viability, and accounting practices. After postponing its IPO amidst market uncertainty, Groupon must work to restore credibility with the investor community.
- Notes:
- Originally published in Frank, J., Sauerhoff, E., & ORourke, J. S. (2011). Groupon goes public: Communication strategy and challenges. 11-11. Notre Dame, IN: The Eugene D. Fanning Center for Business Communication, Mendoza College of Business, University of Notre Dame.
- No ILL or scholarly sharing allowed.
- Description based on XML content.
- ISBN:
- 9781526403834
- OCLC:
- 1017718441
- Access Restriction:
- Restricted for use by site license.
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